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"[T]hank you for the stellar presentation. … The material was right on, and the director of the creative team sat down with me after the meeting to talk about how they can start writing in the way you described — with the user in mind."

Janel Wait
Interactive Marketing Director
GlynnDevins Interactive

on "Writing for the Web" presentation

These are my favorite resources for news and information on topics I write about in my Weblog.

Desk References
Directories and Search Engines
Good Books
Internet Know-how
News and Information
Technology and Tools
Weblogs and Wikis
Desk References

Acronym Finder
A comprehensive database of acronyms, abbreviations, and initialisms — more than 291,000 definitions.
The reverse look-up is great when you don't know a street address, what time zone you're calling or show you called on your last phone bill.

Bartlett’s Familiar Quotations
Need a pithy quote to kick off a meeting, open a speech or lead into a story? Search for classics on Bartlett’s Familiar Quotations online. Or try Simpson’s Contemporary Quotations for more up-to-date quotes.
Convert measurements, currencies and time zones with this handy calculator.
Looking for just the right word to flummox a friend or exasperate a foe? Build your vocabulary with esoteric words, archaic phrases and contemporary usages when you subscribe to's Word of the Day.

Google Maps
My go-to place for locations and directions--for someone with no sense of direction.

Trademark Electronic Search System (TESS)

Find out what all the acronyms and jargon really mean. Look them up on's online dictionary and search engine for computer and Internet technology.
Part of the Network, features definitions for thousands of the most current IT-related words.

Provides website domain name registration information, including name and contact information for the site administrator.

Wikipedia: The Free Encyclopedia
Wikipedia is not only an easy-to-use encyclopedia, it's also a great example of a collaborative Web site (a.k.a., wiki).

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Directories and Search Engines
You only need one.

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Good Books

All Marketers Are Liars
The Power of Telling Authentic Stories in a Low-Trust World
By Seth Godin
Learn what it takes for your message to ring true.

A Guide for Small Business Blogging
By Andy Wibbels
Learn how to use a blog to establish your brand and generate leads from the b-blogging guru.

Bob Bly's Guide to Freelance Writing Success
How to Make $100,000 a Year As a Freelance Writer and Have the Time of Your Life Doing It
By Robert, W Bly
A must-read for newcomers and veterans alike.

The Brand Called You
The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand
By Peter Montoya and Tim Vandehey
The sub-title says it all.

The Corporate Blogging Book
Absolutely Everything You Need to Know to Get It Right
By Debbie Weil
Blogging could soon become a must-have corporate marketing & communications tool. Learn how to do it right from a pro.

Designing Web Usability
The Practice of Simplicity

By Jakob Nielsen
Covers all aspects of usability and why it's important: page design, content design, site design, intranet design, accessibility for users with disabilities, and serving a global audience. An excellent reference and constant reminder to simplify, simplify, simplify.

Don't Make Me Think
A Common Sense Approach to Web Usability

By Steve Krug
A quick read for before your next Web site project, this book covers Krug's three Laws of Usabilty, and much more.

Eats, Shoots & Leaves
The Zero Tolerance Approach to Punctuation
By Lynne Truss
Inspired by "horror" and "despair" at the current state of language usage, this book was a surprise hit.

E-Mail: A Write It Well Guide
How to Write and Manage E-Mail in the Workplace
By Janis Fisher Chan
Says one reviewer: "The more concise, and clear, your message is, the more likely you will get a satisfactory response."

The Email Marketing Kit
The Ultimate Email Marketers Bible
By Jeanne Jennings
Buy the book or read the excperts in the ClickZ series to follow 10 steps for developing an effective email strategy.

Floating Off The Page
The Best Stories from The Wall Street Journal's "Middle Column"

Edited by Ken Wells
Cleverly crafted stories on odd and amusing topics from some of the best writers in journalism today.

Guerrilla Marketing for Consultants
Breakthrough Tactics for Winning Profitable Clients
By Jay Conrad Levinson and Michael W. McLaughlin
Flip to any page and find a tip you can put to use immediately.

Homepage Usability
50 Websites Deconstructed

By Jakob Nielson and Marie Tahir
Critiques standard-setting sites such as CNET, e-Bay and Yahoo. The book begins with a chapter of guidelines that serve as a checklist of features and functionality to include on your home page.

Information Architecture for the World Wide Web
By Louis Rosenfeld & Peter Morville
How to organize content to make Web sites easy to use, manage and expand. Explained from a library science perspective, the principles of information architecture make good sense.

Love is the Killer App
How to Win Business and Influence Friends

By Tim Sanders
Yahoo's Chief Solutions Officer nominates not e-mail, not the Internet, but love as the killer app. Sanders tells us how to be lovecats by sharing freely our knowledge, network and compassion. When we do, good things will come our way.

Naked Conversations
How Blogs are Changing the Way Businesses Talk with Customers
by Robert Scoble and Shel Israel
Learn the six pillars of blogging: Publishable, Findable, Social, Viral, Syndicatable and Linkable.

Permission-Based E-Mail Marketing That Works!
By Kim MacPherson
At the core of successful e-mail marketing is a trusting relationship between sender and recipient. This book recommends the best e-marketing practices to preserve that trust.

Purple Cow
Transform Your Business by Being Remarkable

By Seth Godin
The guru behind such catch phrases as "permission marketing" and "idea virus" is on an unstoppable mission to transform business.

Search Engine Marketing, Inc.
Driving Search Traffic to Your Company's Web Site
y Mike Moran and Bill Hunt
A step-by-step guide to setting up and managing a search marketing program, as well as best practices and cost-saving tips.

Simplified Strategic Planning
A No-Nonsense Guide for Busy People Who Want Results Fast

By Robert W. Bradford and J. Peter Duncan
"Strategy is about seeing the options and making choices," says Robert W. Bradford, President of the Center for Simplified Strategic Planning, Ann Arbor, Mich. This step-by-step book guides you through the process. It's highly readable, with worksheets and checklists.

Weaving the Web
The Original Design and Ultimate Destiny of the World Wide Web by Its Inventor

by Tim Berners-Lee
In this first-person account, Tim Berners-Lee lets you see his vision, answers tough questions about commercialization and control on the Web, and inspires confidence in the future of a medium for world community.

Writing White Papers
How to Capture Readers and Keep Them Engaged
by Michael Stelzner
How-to details for every step of any white paper project -- from needs assessment to marketing tactics.

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Internet Know-how

The ClickZ Network publishes a daily opt-in e-mail newsletter with information and advice from a network of more than 70 contributors. The articles are full of practical information and advice about online marketing.

Sign up for eMarketer Newsletter to get ebusiness news, numbers and analysis delivered daily from a leading provider of ebusiness statistics.

Ezine University
Learn how to start or improve your e-mail publications at Ezine University, which offers free self-paced tutorials covering everything from planning to profits.

Good Experience
Ideas about how to create good, meaningful experiences in business and life — online and off.

High Rankings Advisor
A weekly e-newsletter from search engine optimization guru Jill Whalen. Every issue is packed with how-to tips you can implement right away.
An online laboratory with a simple (but not easy) mission: To discover what really works. They test e-marketing tactics and publish the results in the Marketing Experiments Journal.
Case studies and best practices for Internet and integrated marketing. Subscribe to weekly e-newsletters covering B2B and B2C e-marketing, or search the archives for case studies, white papers and guides (available for free or for modest fees).

Multiple ways to search and browse for definitions, articles and resources. Simple and concise definitions link to more in-depth explanations, along with lists of related terms and resources.

Search Engine Optimization Consultants Directory
Search the SEO Consultants Directory to find a consultant who can optimize your Web site to achieve high search engine rankings. The site also provides links to SEO resources and forums.

Search Engine Watch
"The source for search engine marketing" provides e-newsletters and Web feeds to more than 150,000 readers who want to know how to be found by search engines.

All things IT, with a original content by IT professionals, peer-to-peer advice from IT leaders and a vast library of professional resources from the leading vendors in the IT industry. Jakob Nielsen's site
The outspoken expert on Web site usability archives his articles and interviews online, as well as lists recommended books and links.

Web Content Accessibility Guidelines 1.0
The World Wide Web Consortium's Content Accessibility Guidelines explain how to avoid and remove barriers for people with disabilities that limit sensory, physical or cognitive functions.

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News and Information

iMedia Connection Newsletter
Published by iMedia Communications Inc., the iMedia Connection newsletter provides news and information about interactive media and marketing with a blend of analysis, opinion and current events.

The New York Times: Technology
The New York Times Technology section features CyberTimes daily news and columns, and breaking news from CNET (registration required).

Digital Context Next
Check out the free research reports on such topics as "18 to 34 Year-Olds: Behavioral Analysis" and " A Profile of Online Newspaper Consumers."

Written and read by "bored geeks," Slashdot features news and commentary on hundreds of topics, from Apple to yro (Your Rights Online). It's tagline: "News for nerds. Stuff that matters."
One of the dozens of urban legand reference pages at, Inbox Rebellion is the place to go to confirm or deny an email offer as legitimate.

Technology coverage is driven by a software agent that searches the blogs and news sites of industry insiders, passionate independents and established journalists.

The Vocabula Review
A monthly diatribe about the devolution of the English language. It's witty and elegant in its review of current uses and abuses.
For world news all in one place, it's the best.

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Technology and Tools

Google AdSense
Place context-sensitive Google AdWords on your Web site to generate revenue.

Google Analytics
This free tool has been upgraded to help you learn more about your website visitors and track progress toward campaign goals. Watch the video about how it works.

Google Sites
A free online tool that makes it easy for anyone to create and publish web pages in minutes.

Lyris ContentChecker
Use the free Lyris ContentChecker to see if your permission-based email messages could be mistakenly blocked by anti-spam filters.

Message Box (PDF)
Craft key messages to guide development of all your publications. The box has compartments for four points: "threshold message" (to engage the audience), "solution message" (how you’ll make lives better, jobs easier), "action message" (what you want them to do) and "reinforcement message" (proof that your solution works).

Meta Tag Builder and Analyzer
Control what words and phrases search engines use to describe your site by inserting meta tags in your HTML. Build and test meta tags with these free online tools.

Upload a file to the document server, and in about an hour this 24/7 service will return your document with corrections and comments from two professional proofreaders. (Pricing based on Word document word count.)

Check your website for broken links, spelling errors, long load times, HTML and meta tag mistakes, search engine inclusion and link popularity -- all at once -- for free.

Find out what keywords people use to search for the products or services you offer with Worktracker.

ZDNet Developer -- HTML Toolbox
Tune up your Web site with NetMechanic's HTML Toolbox, a free online tool that finds broken links, spots bad HTML code, checks browser compatibility, rates page-load time and checks spelling.

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Weblogs and Wikis

Plug in a company or product name and get a list of posts, along with a count of how many sources link to each -- giving you an idea of how much exposure the post got.

If you want to blog but are intimidated by the technology, check out TypePad by Six Apart, creators of MoveableType.

Wikipedia: The Free Encyclopedia
Wikipedia is not only an easy-to-use encyclopedia, it's also a great example of a collaborative Web site (a.k.a., wiki).

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© 2001-2016 Cathy Chatfield-Taylor, Freelance Writer & Principal, CC-T Unlimited, Palm City, Florida